Management and Organizational Studies 2275A/B Lecture 3: Ch17 marketing Notes
Document Summary
Canadian oil mining economic potential high!! political risks higher) Analyzing the political and legal environment: protectionist policies: aimed at restricting trade and global marketing, liberalization policies: encourage global trade and marketing. Trade sanctions: penalties or restrictions imposed by one country over another country for important and exporting of goods, services and investments: ex. Canada imposed trade sanction on libya- banned all goods exported from canada to. Libya and a ban on all good important from libya to canada: embargo is a form of trade sanction that prohibits trading with a certain country or trading in speci c goods by other signatory countries (ex. oil embargo) Boycott: a groups refusal to deal commercially with some organization to protest against its policies: might be called by government or non government organizations. Exchange control: the regulation of a country"s currency exchange rate. Trade agreements: intergovernmental agreement designed to manage and promote trade activities for speci c regions.