BU352 Chapter Notes - Chapter 17: Economic Sanctions, Free Trade, World Trade Organization
Document Summary
Global marketing: the increasing globalization of markets affects all companies, competition is no longer local, provincial, or even national; it is global, canadian companies have to compete with other global companies not only for raw materials, labour, Many canadian companies find themselves becoming part of the global supply chain knowledge, and other inputs, but also for markets for their products. Assessing global markets: this assessment is done through an environmental analysis firms must assess the viability of a variety of international markets. A tariff (or duty) is a tax levied on a good imported into a country. In most cases, tariffs are intended to make imported goods more expensive and thus less competitive with domestic products, which in turn protects domestic industries from foreign competition. In other cases, tariffs might be imposed to penalize another country for trade practices that the home country views as unfair.
