Management and Organizational Studies 1021A/B Lecture Notes - Lecture 9: Qr Code, Online Banking, Lead Generation

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Michael Aloisio

Document Summary

Non-durable good: does not last and is consumed only once or limited number of times. Durable: lasts over an extended number of uses. Virtual services: services that exist only online and have no physical person-to-person interaction. Service continuum: a range from tangible goods to intangible services. Product: tangible / intangible, online / of ine, durable / non-durable (perishable) Service: primary / core services and supplementary services (add value). Ideas: describe a concept, notion, ethos, or cause that is seeking support. Cannot separate deliverer of the service from the service. Cannot be stored and accessed when in demand. Perishability: when products cannot be stored for long periods of time to use at a later date. Idle production capacity: when supply of a service exceeds its demands. In order to deal with it, part-time employees are hired. Total product concept: core product: fundamental bene t that a consumer receives from the product.