Management and Organizational Studies 1021A/B Lecture Notes - Lecture 9: Shoppers Drug Mart, Search Engine Optimization, Generic Brand

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Sarah Ross

Document Summary

Product: good, service, or idea, consisting of a bundle of tangible and intangible attributes product makes you feel) Intangible: aspects of a product that can"t be (cid:498)touched(cid:499) (e. g. how a. Non-durable goods: items that don"t last and are consumed for a limited. Durable goods: items that last over an extended number of uses (e. g. number of times (e. g. bag of popcorn, fuel) appliances, vehicle) Intangibility: services generally cannot be held, touched, or seen before a purchase. Inseparability: in most cases, the consumer cannot separate the deliverer of the service from the service from the service itself ( Inconsistency: the quality of a service is dependent on the people who provide it (different people giving the same service) Inventory: serviced cannot necessarily be stored and accessed when in demand (after a concert is over you can"t sell it anymore: ex. Toronto maple leafs game: there can be a service that comes with a product ( a relator and a house)