Kinesiology 2250A/B Lecture Notes - Lecture 8: Canadian Content, Markets Now, Oligopoly

• School: Western University
• Department: Kinesiology
• Course: Kinesiology 2250A/B
• Professor: Michael Heine

Document Summary

Sports governing bodies are implicated in the development of this by now global sports/media model. Historical review: continuity and change in the canadian smc: the authors point out that televised sports coverage in canada began in the early 1950s. Soon, programs such as hnic became extremely popular and part of the regular canadian sports calendar. In addition, the success also had important financial implications for. In keeping with the political assumptions of the time, this content was to be made freely available to canadians across the country. Sports came to be understood as an important component of canadian life and identity: at the same time, this sports broadcasting was overwhelmingly oriented towards representations of masculinity in men"s sport, women"s sport remained heavily under represented. The ctv era: cbcs monopoly ended in the early 1960s when the first national private network, ctv, was established.