Kinesiology 2250A/B Lecture Notes - Lecture 18: Teamwork, Consumerism, Individualism
12 Jan 2016
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Two way relationships: sports media (383) Media produce dominant messages about the sports model and about meaningful sports participation (ideological function) Ideology = normalization of out expectations about meaningful sports participation. Re-presentation*** - of something that we know happened. League of legends website = women who are thin and play football with barely any of the equipment on. Sports are increasingly mediated normalization of different models for participation. Passive mediated predominant form (tv/internet/radio) Active mediated influenced by the media. Internet/network based ideological outposts: trans-national media conglomerates that produce, simultaneous ownership of the three types, ownership of content and distribution channels ex . Using specific technologies, within a specific institution, following specific regulations. Images, symbols: for all types of media re-presentation, selection/editing of information = representation of one version of the social (sports) world. At any point, only one of many possible sets of messages and images are selected. Always edited and re-presented by those who control media organization.
