Kinesiology 2000A/B Lecture Notes - Lecture 9: Roger Federer, Psychographic, Social Class

• School: Western University
• Department: Kinesiology
• Course: Kinesiology 2000A/B
• Professor: Vincent Liardi

Document Summary

All people, activity, businesses and organizations involved in producing, facilitating, or promoting sports, fitness, and recreational products. The name given to many university level degree programs preparing students for the sport industry. Ohio university introduced the first sports administration program in 1966. Scholars attempt to document every aspect of sport management and turn it into a science. In the past, sports administration typically worked in the public sector, and sports managers worked in the private sector: presently, there is very little distinction between the two. Sport is a product that is consumed as quickly as it is produced (perishable product, viewed in real time) It is not guaranteed to produce consumer satisfaction. Consumer decision-making process: need recognition, search for information, evaluation of alternatives, purchase decision, post-purchase evaluation. Sport enterprises earn a significant amount of revenue from sources other than ticket sales concessions, parking and merchandise.