Kinesiology 2000A/B Lecture Notes - Lecture 9: Swot Analysis, Starbucks, Under Armour

• School: Western University
• Department: Kinesiology
• Course: Kinesiology 2000A/B
• Professor: Vincent Liardi

Document Summary

*know short shots, and one additional reading in each kinesiology today. All people, activity, businesses, and organizations involved in producing, facilitating, or promoting sports, fitness, and recreational products. The name given to many university level degree programs preparing students for the sport industry. Ohio university introduced the first sports administration program in 1966. Scholars attempt to document every aspect of sport management and turn it into a science In the past, sports administrators typically worked in the public sector, and sports managers worked in the private sector. Presently, there is very little distinction b/w the two. Unique aspects of sport (brands are somewhat regional, like sports teams) Sport is a product that is consumed as quickly as it is produced (perishable product, viewed in real time) (real time aspect is what keeps people subscribed to cable) Outcomes are often unpredictable (you can predict movies, etc. but sports are generally unpredictable unless it"s a blowout or a last minute comeback)