Geography 2144A/B Lecture Notes - Lecture 10: Cowboy Town, Direct Air, Marketing Mix
21 Apr 2016
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4 s"s sun, sea, sand, and sex. People used to go to travel agents to source trips and look for advice. Travel agents work w/ tour operator, do direct sales, or sell packages. Travel agents used to go to places to have exposure to places. Packages would be pushed b/c all about making $ Understanding of tourist and destination w/ job to match these 2 things. Increasingly whole mix of 5 boxes that used to be elements. Tourists accessing themselves knowing what they want to do. Used to go to travel agency to book. Price websites that give you price comparison. Go to most popular/paying search engine most $ Recent change in industry that"s revolutionized tourism in last decade. Colorado has mix of marketing by state gov"t and tourist industry. Competes by having direct air connection to dallas. Target american midwest so marketing organized that way. Holland beach life good beaches w/ family friendly options.
