Geography 2144A/B Lecture Notes - Walkabout, Business Travel, Marketing Mix
9 Apr 2014
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How is tourism sold: sun, sea, sand, sex. Tourism distribution channels: tour operator: packaged inclusive tours, retail agent: tailored travel, own outlet: independent travel, direct sales of individual components. Many people still use travel agents, but most countries interact directly with the customer: destination variables, natural. Activities: agent knowledge variables, exposure to information. Informal sources: trip variables, experience with destination. Business travel: type of trip, trip origin, time of year, transportation options, budget and time constraints. If you have to deal directly with the customer, you have to have a website that connects and allows for feedback. How tourism is sold: attractions, motivations, facilitated, self-directed from. People who are similar to their target market (a middle-aged, slightly overweight man) give testimonials. They have different marketing campaigns for each profile: their ad campaign, go walkabout incorporates aboriginal culture that sometimes you have to go walkabout to find yourself. They were trying to get people from other countries go walkabout.
