Geography 2144A/B Lecture Notes - Lecture 11: Tour Operator, Business Travel, Channel (Communications)
7 Feb 2018
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Tour operator: takes care of everything, all done for you, an entire package that includes everything. Retail agent: decisions/things booked based on your preference, having someone do it for you. Direct sales of individual components: everyone has their own website, book everything yourself. Independently doing your own package, the way the travel agent would do it for you: depends on experience. Factors influencing travel agents: kinds of things recommended directly to you. Destination variables: natural, location, landscape, scenery, human. Exposure to info: marketer controlled sources, media sources. Experience with destination: culture, transportation, accommodation, attractions, activities. Destination recommendation to client: personal travel, business travel. Trip variables: type of trip, trip of origin, time of year, transportation options, budget & time constraints. Customer satisfaction: somewhere brand new, or so(cid:373)e(cid:449)here that"s (cid:271)ee(cid:374) tried (cid:449)ith lots of review. Product price distribution, promotion, provider: all leads back to the kind of decision we make, how much elasticity with price.
