Economics 1021A/B Lecture Notes - Lecture 6: Economic Surplus, Demand Curve, Marginal Utility

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Value is what we get, price is what we pay. The value of one more unit of a good or service is its marginal benefit. We measure value as the maximum price that a person is willing to pay. A demand curve is a marginal benefit curve. The relationship between the price of a good and the quantity demanded by one person is called individual demand. The relationship between the price of a good and the quantity demanded by all buyers in the market is called market demand. Figure 5. 1 on the next slide shows the connection between individual demand and market demand. At a slice, the quantity demanded by lisa is 30 slices. Lisa and nick are the only buyers in the market for pizza. At a slice, the quantity demanded by nick is 10 slices. At a slice, the quantity demanded by lisa is 30 slices and by nick is 10 slices.

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