Business Administration 2257 Lecture Notes - Lecture 19: Hockley Valley, Liquor Control Board Of Ontario, Labatt Brewing Company
13 Feb 2018
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John miles, operations manger: tom sellie, company founder. Introduce new light beer: reconsider current product mix, eliminate (cid:498)black & tan(cid:499) sku, where to sell (beer store boutiques, lcbo) Goals: double output and sales by end of 2014, stay true to the dark ale that made the company a success. Top 4 of 5 selling beers were light (bud and coors accounted for 27% of all market sales) Implication: consumers are increasingly choosing higher quality (cid:498)fresh(cid:499) beer. Indicates viable growing market for hockey and its potential new product offering: shopping experience aspect, where consumer can see and brose product offerings leads to increased sales. Although not: hockley"s success is built on its dark beers, it isn"t catering to the majority of the market with a light feature offering. Steam whistle: located in downtown toronto, with brewpub, produced one product, a premium pilsner, sold in lcbo + beer store, priced at . 85 for 500ml can.
