Business Administration 2257 Chapter Notes - Chapter 1: The Beer Store, Hockley Valley, Microbrewery
13 Aug 2016
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Role: john miles, shareholder and operations manager at hockley valley brewing co. Whether or not to reconsider hockley"s product mix. Whether or not to launch a new light beer: how and where to promote the new light beer if launched. Double output and sales by the end of 2014. Beer industry is dominated by molson and labatt both are majority owners of the. Craft brews are seen as higher quality than imported beer due to their freshness. Growing trend of craft beer has driven growth of microbreweries market share has more than doubled. Craft beer has a steady growth rate of 10% annually guaranteed success for future years. Light beer is best selling in ontario and north america. Economic downturn discouraged customers from buying imported brands. Peak season for light beer sales is in the summer months therefore good time to launch new product. Nearly 150 brands of craft beer are sold in ontario.
