SOC-1101 Lecture Notes - Lecture 11: Content Analysis, Jargon, Harold Lasswell
12 Oct 2018
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Document Summary
Quantitative research uses data that can easily be converted into numbers. Survey is a systematic process by gathering information on a specific topic by asking questions of individuals and then generalizing the results to the groups represented by the respondents. Steps: design survey process, developing questions, training and testing methodological instrument, collecting data, analyzing data. What do you plan to investigate? (to describe a population, to investigate political/social attitudes, to learn about peoples wants and needs) What is the target population? (designing a sample) What mode will be used: contacting potential respondents (in person, telephone, email, presenting the questions (written, interviewer, recording responses (paper, electronic) A survey question is a measuring device for things that are not directly observable. Ideally, each survey question will mean the same thing to everyone, including those administrating the survey: validity is the extent to which a survey measures the property it is supposed to measure.
