PSY220H1 Lecture Notes - Lecture 3: Base Rate Fallacy
Document Summary
Mental structures people use to organize their knowledge about the social world around themes or subjects and that influence the information people notice, think about, and remember. Multiple schemas for making judgements and understanding our social world (ex. explaining avior) ibility. The extent to which schemas and concepts are at the forefront of people s minds and are therefore likely to be used when making judgments about the social world. Based on past experience (frequent activation) onstantly active (i. e. at the forefront of the mind) Ex. emporary accessibility usually accessible (i. e. at the forefront of the mind) Something happens to bring that schema to the forefront of mind (i. e. something primes t schema) The process by which recent experiences increase a schema or trait s accessibility. Ps memorized a list of positive or negative words. Then as a separate study they read a story about donald who is in search of a new excitement in his life.
