PSY220H1 Chapter Notes - Chapter 5: Counterfactual Thinking, Availability Heuristic, Representativeness Heuristic
28 Mar 2014
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Describe findings from research on how we think about the social world. Controlled or effortful thinking: thinking that is effortful, conscious and intentional. Social cognition: how people think about the social world and in particular how ppl select, interpret, and use information to make judgments about the world. Intuition: a decision-making shortcut in which we rely on our instinct instead of relying on more objective information. Changes from wrong to right more frequent in psychology midterm exams; should probably rethink relying on first instinct when you aren"t sure of answer. Availability heuristic: a mental shortcut in which ppl make a judgment based on how easily they can bring something to mind (e. g. believing there are more words that start w/ letter k or have k as third letter) People are biased by information that are easy to recall, vivid, well publicized and recent. Factors that lead to the use of availability heuristic:
