PSY100H1 Lecture Notes - Lecture 9: Oil Sands, Carbon Offset, Global Warming
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PSY100H1 Full Course Notes
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Document Summary
Stereotyping is a detailed example of top-down processes (guide our information processing) Cognitive schema an organized system of knowledge (belief, experience) that guides information processing (how you think, act, feel) You are more likely to take in information that goes with your bias. And you will ignore information that goes against your bias. Bias gives you a high probability to shift your perception towards something. A schema is no different from any concept (since a concept can be a schema schema activation activates the system on knowledge which biases you at a low level of abstraction, or high level concepts) Once a schema is in our mind, then it is easier for us to process schema- associated information. Make fast judgments, about stereotype-consistent and inconsistent things. And you measure whether stereotypes are activated. And many stereotypes are activated as soon as you meet a person. So we can have control over this, and train to make our stereotypes fade.
