SOCA02H3 Lecture 8: Mass Media
Document Summary
Medium/media is the means through which a message is conveyed. Designed to communicate messages to a mass audience. Usually involve only a single sensory organ. Can change/vary between hot & cold depending on: Besides the messages being conveyed, we need to spend time how the medium impacts the actual world. The medium itself has an impact on the social world- both positive and negative. Need to consider this impact in addition to the impact of whatever message it is carrying. Looks out to see what"s going on in the world. Mass media are vehicles used by the rich and powerful to control the masses and to reinforce their false consciousness. Small number of large countries provides most international media. Small countries are subject to pressures from media interests of large countries-- but, it is not reciprocal. Implies intentional efforts to gain political control, impose hegemonic culture. Certain people in country b may benefit from media imperialism.
