PSYA02H3 Lecture Notes - Lecture 14: Cognitive Dissonance, Direct Marketing, Classical Conditioning
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PSYA02H3 Full Course Notes
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How do you feel about the legalizaion of marijuana? o. The study of aitude formaion is the study of how people form evaluaions or persons, places or things o. These are all quesions you have opinions on. The term aitude refers to a tendency to evaluate a person, object, or idea with some degree of approval or disapproval. An evaluaion of a speciic simulus with parts (a number of diferent viewpoints when it comes to aitude) o o o. Acion based component (what one does in face of feeling) Knowledge based component (what one knows about paricular are or item) Ensure that they are changing aitude towards their product. Aitudes are useful because provide cogniive perspeion of objects over ime and help us peruse goals when we want to take acion. Aitudes can vary in tone (posiive or negaive) and strength (mild to passionate) o. Could be on the pro on con side of legalizing marijuana.
