PSYA02H3 Lecture Notes - Lecture 14: Starbucks, Tim Hortons, Theory Of Reasoned Action
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PSYA02H3 Full Course Notes
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Psya02 lecture 14 attitude formation and reformation february 29th 2016. The study of attitude formation is the study of how people form evaluations or persons, places or things. Emotional based component (how one feels: behavioral, action based component (what one does) Cognitive: knowledge based component (what one knows) Seen often in marketing: advertisers try to ensure that they are changing your attitudes towards a certain product. 3 component model is generally most popular, attitudes are enduring and provide cognitive and affective orientation towards objects over time, that help us achieve goals and goal directed action. Your attitude can also change after you buy the cheaper car, and decide you like say hondas now. I . e. , if you regularly drink coke, pepsi will try to change your behavior so that you will choose pepsi the next time you go out. Circumstances sometimes preclude consistency between attitudes and behavior.
