MGMD10H3 Lecture Notes - Lecture 6: Alibaba Group, Anthropomorphism
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This theory explains that people are more prone to anthropomorphize when there is elicited agent knowledge, effectance motivation, and sociality motivation. I think the paper did a good job in explaining why people anthropomorphize using different examples from several research papers. I don"t see a problem with the paper: what is the single most interesting future research direction, since technology has been growing, e commerce businesses such as amazon and. It would be interesting to see research on how people anthropomorphize these businesses. This research could help them advertise their products accordingly based on how different people of different demographics interact with and view nonhuman agents(humans). Schema congruity as a basis for evaluating anthropomorphized. Products : why do you think this paper was published? (or, what is the key contribution, the main contribution of this paper is that it examines the effectiveness and consequences of product anthropomorphism in marketing.
