MDSB01H3 Lecture Notes - Lecture 3: Marshall Mcluhan, Real Humans, Servomechanism

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Interested in the different relationships portrayed in media. The worker relationship is key in media. First appeara(cid:374)(cid:272)e of ter(cid:373) (cid:862)ro(cid:271)ot(cid:863: play on analysis of factory system, un-even relationships, cze(cid:272)h pla(cid:455)(cid:449)right karel apek"s (cid:1005)(cid:1013)(cid:1006)(cid:1004) pla(cid:455) r. u. r. (rossum"s universal robots) Robots doing the work: robot (term) locates robots, like androids, human like machines in work, critique of work, robots like human analogue, taking the place of humans, but are also metaphors for humans. Influenced by marx and how his work was picked up by people trying to understand how the world workd. Published communist manifesto with friedrich engels in 1848: famous for influencing communist movement, understanding production, how societies are organized. Class conflict in capitalism between owners of means of production and workers: capitalist system of production has 2 classes: Capital class: controls means of production ex. Working class (workers aka. cloritarian ): workers have to sell labor to capital class to buy stuff.

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