MDSA01H3 Lecture Notes - Lecture 5: Roland Barthes, Connotation, Denotation
Document Summary
Bring one sheet with whatever you want (both sides: you can print and type it out, don"t have previous exam questions. Signs and symbols: advertising, media meaning, important to us, ex: symbol = exit sign. We all know what it represents: way of we have been taught and raised, important type of theoretical orientation in social sciences. Semiology- a science that studies the life of signs within society . Ferdinand de saussure (1857-1913) father of semiology and linguistc , signs: study of signs. We use words as symbols to communicate: study of linguistics. The (linguistic) sign: signifier (sound- image, signified (concept, words assigned to different objects, duality with signifier and signified o. Characteristics of signs: arbitrary nothing natural. Noting natural about tree being called a tree or dog being called a dog: linear. The meaning of a sign is dependent on its social, historical and cultural.
