MDSA01H3 Lecture Notes - Lecture 5: Semiotics, Vigilante, Connotation
Document Summary
Not allowed to write previous exam question on your cheat sheet. Allowed to put concepts and terms; anything covered in lecture and textbook on your cheat sheet. Sign: signs and what signs mean, symbols and what symbols mean. Popular in the 60"s and 70"s fell apart in the 90"s and current day. Semiology: a science that studies the life signs within society: ferdinand de saussure (1857 1913) Linguistic signs and semiology: the linguistic sign: The meaning of a sign is dependent on its social, historical and cultural context. Rebellious, anti-establishment, identity vs ideal, vigilantism, freedom from injustice. The connection between signifier and signified is arbitrary; no. Natural relationship where meaning is a given: no real natural reason that green means go and red means stop, there is an identified meaning by association, opposition and by the system. Meaning: by association, by opposition, by system, the meaning of man is defined by its opposite: woman.