SOC446H5 Lecture Notes - Lecture 4: Resource Mobilization, New Social Movements, Jasper
Document Summary
Idea of macro forces broad contextual changes and mechanisms. Look at the biggest frame or more important frame and see it as a series of mechanism that depend on one another and cause things to happen: ex. That help us make sense of an interaction and dictate how we act/react: ex. Run into elder vs. young person on street would have different interactions: frames may come from shared cultural interpretation but do not always provide same read on situation. Interaction is about coming to terms and align the frames of what is relevant to interaction: ex. Value amplification making salient, priming, a dormant value: 2. Belief amplification strengthen symbolic associations and their calls for action. Linkage between things happening and call for action: frame extension bring tangents into the loop. Incorporate something important: frame transformation redefine what the frame is framing. Looking at it differently recast light under which we interpret it: cultural approach to resources, occupy wall street movement.
