SOC317H5 Lecture Notes - Lecture 4: Pierre Bourdieu, Conspicuous Consumption, Class Conflict
Document Summary
Identities have shifted a little class relates to how we consume: our everyday consumption choices indicate our class, ex. Person with lots of money but eats steak with ketchup and wears clothes from walmart he has low cultural capital but high economic capital: coffee and social class, ex. October 4th 2019: very profitable chain continued to expand even when there is financial uncertainty. Led to expansion of competitors specialty coffee stores: second cup and other small chains arose, followed veblen"s strategy of conspicuous consumption, opened up starbucks in high status locations (ex. Unicorn frap which brought in people that don"t like coffee. Lowered status in terms of high end quality coffee: cultural capital associated with starbucks has been going down, starbucks is the 2nd wave of coffee shops. October 4th 2019: new kinds of coffee snobbery and status, e. g. , we make an italian style macchiato not a starbucks macchiato , ex.
