SOC221H5 Lecture Notes - Lecture 9: Visual Sociology, Critical Discourse Analysis, Visible Minority
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Historical research: nonreactive: measures in which people being studied are unaware that they are in a study. (neuman and robson 2015: 216) Types of nonreactive quantitative methods: unobtrusive observations, generally positivist and deductive approaches. Positivist: through sources of data you can identify objective facts. Deductive: theory -> research question -> data: existing statistics, secondary analysis, content analysis, existing statistics, very common quantitative methodological approach in sociology, existing data examples. Someone else has already collected the data for you, researcher can access data set. Usually done by government agencies (ex. census data, statistics canada) Time and money saved because you don"t have to conduct survey or data. If there"s already a data set out their then you only have to analyze it: deductive/inductive. If you want to use existing statistics and the data set doesn"t provide exactly what you"re looking for, you can change the focus of your study based on what"s available in the existing data set o.
