SOC221H5 Lecture Notes - Lecture 9: Jason Collins, Content Analysis, Research Question
Document Summary
Someone else has already collected the data for you. Most quantitative research in sociology makes use of existing statistics. Real practical pay off in terms of time and money. Compilation of surveys/questionnaires, secondary analysis is any form of quantitative data that has existed. Written word, when it can include film, photography, advertisements, news programs, television shows. Talking about content, think about researcher using quantitative data approach to count content. Instances of something appearing, or some kind of content happening. Didn"t have ethics approval to go talk to people to do human subjects" research, instead he used content o. Coding: what researchers to do make sense of their data. How many times a word is used: direction. Had to figure out whether or not comment is sarcastic o. Manifest: obvious content, latent is more hidden meanings that you have to do a different type of analysis. Qualitative approach involves looking at tone of text overall.
