PSY312H5 Lecture Notes - Theory Of Multiple Intelligences, Inductive Reasoning, Deductive Reasoning
Document Summary
Schemas fill in the gaps and make thinking more efficient however they can lead to errors. The main component of a schema is to guide the drawing of an inference. Techniques used by advertising companies that capitalize on our schemas: Hedging uses words that seriously weaken the force of a claim/fact therefore it isn"t deceptive (illegal) but rather it is misconceptive (legal) Ex: crest toothpaste fights cavities fight could end in a win or a lose our schema leaves out the losing part of the schema. Eliptical comparative uses ad campaigns that uses no basis for comparison. Implied causation two things stated together implying causation. Ex: get a great tan this summer, use coopertone implying if you use coopertone then you will get a great tan. Ex: 7 out of 10 dentists recommend dentyne just a percentage but you also need a. Implied negative the negative situation is implied (not stated outright)
