PSY312H5 Lecture Notes - Lecture 9: Lev Vygotsky, Availability Heuristic, Functional Fixedness
Document Summary
2 types of reasoning : inducive and deducive. Schemas: a structure of knowledge, the way you think is parially based on schema. Schema learned from infancy: organises info cogniively, The major funcion of schema, to guide drawing an inference, build connecion between new info and previously learned informaion. Problem solving: logic, does not have to involve logic, can involve a schema, for example, adverising can manipulate your schema. Language is used in ads that is miscomprehended. Techniques in adverising---all the the following are examples of. Thinking: hedging: words are used to seriously weaken the force of the claim but the hedge(words) is not remembered, but the claim is remembered!-they"re using your own schemas to sell their stuf to you. The listener oten constructs an opimisic interpretaion. i. e. lozac pills may help relief tension. Hegde word: may or may not schema: taking lozac will relief my pain!
