PSY220H5 Lecture Notes - Lecture 5: Physical Attractiveness, Friends House, Infomercial
Document Summary
Overview: process of persuasion, elements of persuasion. What is persuasion: = communication that is designed to influence a person"s attitudes and beh. A model describing 2 distinct routes (central + peripheral) that are used to process persuasive messages. Extent to which an individual think about or mentally modifies arguments contained in the communication. Model tells us when will elaboration be likely or unlikely. Focus in depth on the central features of the issue, person or message. Involves cognitive resources - use these resources to carefully examine message. Careful evaluation of the message arguments, implications and personal relevance. Persuade parents, sit and think about strongest point, when parents hear scrutinize and validity, and whether disagree or agree would be using central route. Buying a car - using this route, would pay attention to safety feature, gas consumption, may go on internet for further info to see merit of info w/in advertisement of this car.
