PSY220H5 Lecture Notes - Lecture 5: European Credit Transfer And Accumulation System, Fundamental Attribution Error, Elaboration Likelihood Model
Document Summary
Overview: process of persuasion, elements of persuasion, compliance, extreme persuasion: cult indoctrination, resisting persuasion. What is persuasion: communication that is designed to influence a person"s attitudes and behaviour, a model describing two distinct routes (central and peripheral) that are used to. Involves considerable cognitive elaboration: focus in depth on the central features of the issue, person or message, careful evaluation of the message arguments, implications and personal relevance, ex: buying a car. Elements of persuasion: communicator, message content, channel of communication, audience. Yale attitude change approach: breakdown the elements of persuasion, who said what, how and to whom, source of the communication, nature of the communication, channel of the communication, nature of the audience. Communicator: source factors: authority, 3 characteristics of the source influence how persuasive their message will be, whether have a legitimate right to tell you what to do, more authority, more persuasive, credibility, social attractiveness.
