CCT356H5 Lecture Notes - Lecture 8: Search Engine Optimization, Lead Generation, Risk Aversion

• School: UTM
• Department: Communication, Culture and Technology
• Course: CCT356H5
• Professor: Jeff Hayden

Document Summary

Online ad design due tomorrow by 9pm. Submission format: embed ads and zip them on separate files. Include ad sizes (i. e. facebook requires a certain size) Photo use - get permission or pay and use references. Facebook doesn"t give as much free exposure. In real time - some with tighether schedules. Helps seo & paid social media advertising. Risk aversion - twitter needs reaction quickly. Social media guidelines exist to restrict low-level content - not enable or empower. Before setting goals, listen to what"s happening: Determine what they think of you and react accordingly. Fail to listen and understand before engaging = rude. Listen and understand - then engage strategy. Tools like hotsuite very helpful, e. g. managing accounts, scheduling posts, generating reports. Reminder: smart goals are one statement covering all five elements - not five separate statements for each letter - that leads to five different, and often incompatible, goals. Smart goals for social media help define roi.