CCT356H5 Lecture Notes - Lecture 7: Search Engine Optimization, Social Media Marketing, Community Management
10 May 2020
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Orm through social media: reputation and community management, community management: Increasingly a job: need someone to engage, promote, and mitigate damage: empowered customer service and support. Insert yourself strategically and intelligently: determine what they think of you and react accordingly, fail to listen and understand before engaging is rude. Hootsuite: but what out for changes in conversation, don"t depend 100% on auto content publication. Implement and track results be flexible: understand analytics foundations of all platforms and use meta-platforms like. Hootsuite: use utm codes (not the school!) and url shorteners to identify and track campaign effectiveness. Links better to ads, sponsored posts, etc: can access facebook analytics on post reach, pages, posts, comments, and reactions: valuable to engage and track, create compelling content to entice sharing, time cycle: Longer than twitter: more retrievable, video content, autoplay can be annoying but can lead to higher counts (youtube.
