PSY 2110 Lecture Notes - Lecture 6: Classical Conditioning, Negativity Bias, Operant Conditioning
22 Jul 2016
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Lecture 6: attitude formation and change (chapter 6) Attitudes: positive and negative evaluations of people, objects, events, and ideas; can be favorable or unfavorable and we don"t necessarily notice it (our opinions are colored by our attitudes, such as mac vs pc). Affect: based on emotional reaction, but also on your values and moral reasoning; emotions; not rationally-based; moral/religious values. Cognition: beliefs about the attributes of a person or event; pros and cons; logic based reasoning. Ways in which people acquire their attitudes: through information, classical conditioning, operant conditioning, and observation learning or modeling. Information: received from social environment direct route. Negativity bias: negative information seems to have a stronger influence; may be more important to our survival than positive information according to some theorists. Classical conditioning: a type of learning in which a neutral stimulus is repeatedly paired with a stimulus that elicits a specific response, and eventually the neutral stimulus elicits that response on its own indirect route.
