PSY 2110 Lecture Notes - Lecture 6: Condom, Attitude Change, Collectivism

• School: University of Ottawa
• Department: Psychology
• Course: PSY 2110
• Professor: Dave Miranda

Document Summary

Attitude: positive and negative evaluations of people, objects, events, and ideas. Includes three distinct components: affect, cognition, and a behavioural tendency. Affective: emotions, values (moral and religious) > not rationally-based. Cognitive: beliefs about attributes of the object, pros and cons. Behavioural: one"s actions towards it, self-perception theory. Negativity bias: negative information seems to have more of an effect on people"s attitudes. Could be because negative information was more important for survival, since we should react more quickly towards it. Object was paired with something else in the past: ex. you like a song because you heard it during a happy time in your life. Attitudes can be formed based on a simple association between an object or a person and a pleasant or unpleasant event. Mere exposure effect: the greater exposure, the more the liking: you"re being conditioned to like it because you associated with no negative effects.