ENG 1131 Lecture Notes - Lecture 7: Persuasive Writing, List Of Fables Characters, Proofreading
29 Aug 2016
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Persuasive Messages
What are some of the different goals of persuasive writing?
• Advance an idea or position or proposal
• Obtain a favour
• Encourage a course of action
• Sell a products or service
What are some examples of persuasive writing
• Proposal
• Recommendations
• Request for a service, a benefit, a favour
• Sales letter
• Collection letter
• Resume cover letter
Planning
1. Identify your purpose and goal as specifically and narrowly as possible
2. Analyze your audience
3. Brainstorm ideas
Purpose and goal
• you will often want to convince the receiver(s) to take a particular action.
Audience
• Why is it important to analyze and understand your audience if you want to
write persuasively?
Audience Analysis
o Consider if audience is neutral or hostile
o Figure out how to overcome conscious and subconscious objections.
o Be able to create a likeable persona
Persuasive Messages
• It will help you understand:
o your receivers’ motivations and values
o your receivers’ emotional make-up
• To identify your receivers’ motivations first consider:
o their age
o their education
o their socio-economic background
o their position within the workplace hierarchy
• brainstorm and free write
o list pros and cons
o map out benefits and drawbacks
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