ENG 1131 Lecture Notes - Lecture 1: Persuasive Writing, Swot Analysis, Laity
9 Apr 2016
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Purpose of wriing: inform (convey info, persuade, analyze, express, entertain. Characterisics of informaive wriing: clear and easy to follow (clarity, concise, well-organized, purpose-driven. Ex: job posings, memos (data reports, policy change), direcions. Characterisics of persuasive wriing: seeks to hook reader, tries to convince audience to accept writer"s point of view, concludes with call to acion, recommendaions, etc. Ex: elecions, adverisement, suggesion (change in policy), business proposal. Characterisics of analyical wriing: breaks a topic down into its component parts, looks for the paterns between parts and between the parts and the whole, draws conclusions/indings from these relaionships. Ex: research leter, reviews (performance), swot analysis. Diference between reader-centered and writer-centered text: reader-centered wriing: May appeal to values, beliefs, or emoions of reader. Understand the reader"s comfort zone vocabulary; degree of formality, complexity of informaion and of sentence structure. Analyzing your receiver before wriing your message is key to delivering reader- focused texts.
