ENG 1131 Lecture Notes - Lecture 4: Persuasive Writing, Swot Analysis, Performance Appraisal

• School: University of Ottawa
• Department: English
• Course: ENG 1131
• Professor: Jeanie Warnock

Document Summary

Tries to convince audience to accept writer"s point of view. Concludes with call to action, recommendations, etc. Break a topic down into its component parts. Look for patterns between parts and between the whole. Draw conclusions and findings from these relationships. Writer centered writing focuses on the writer, what it is they want, etc. Level of knowledge: layperson, expert, executive (ie. decision-maker) Denotes the writer"s spoken or implicit attitude towards her material and reader. Creates different levels of formality and informality. It sets different moods, eg. positive, negative, hopeful, demoralized. Allows writer to manage read"s expectations and response. It all varies but most with fall in the middle of the spectrum. When creating a friendly tone, direct tone use pronouns such as i or you . Using proper salutations to open up your writing piece will set the tone: informal: hey, hello, hi, formal: dear.