CMN 4144 Lecture 5: CMN 4144 - Lecture 5

• School: University of Ottawa
• Department: Communication
• Course: CMN 4144
• Professor: All

Document Summary

The news release is increasingly regarded as outdated or even obsolescent. Despite critiques, news releases remain a cornerstone of much of media relations. Its new form, the social media release, is a more interactive, multimedia version which includes links, contextual tags and other tools to share the information. Media relations in the context of all available communication tools. Key media drivers and the role of the news release. The news release aims to be brief, well written, factual and newsworthy, answering the key questions: who, what, when, where, why, and how (and often, how much) Most effective releases are no longer than one page, written in simple and straightforward language, and timed to be read out loud in about 30 seconds. Other stylistic constraints on press releases include the journalistic inverted pyramid topped by a first paragraph quickly summarizing all key points, and short attention- grabbing headlines. Social media releases also have links to other documents, websites, or videos.