CMN 3102 Lecture Notes - Lecture 2: Takers, General Idea, Latent Variable

• School: University of Ottawa
• Department: Communication
• Course: CMN 3102
• Professor: Elizabeth Dubois

Document Summary

General idea to clear understanding of specific concepts. What you are looking for, what you want to know, how you will classify responses. If you have a 0, it is a ratio measurement. Then you can make the questions you think are relevant (after conceptualizing what we think defines as political participation) Measurement - assign numbers (values) to each option on the survey: a process (a series of steps, systematic observation, assign number to the phenomenon. 0, 1, 2, 3, 4, 5 -> and then assign values to better analyze the data) May want to group some answers to generalize (e. g. people who sign a large amount of petitions tend to be younger -> to create buckets" of answers, helpful to survey takers and researchers) Interval (difference) - could be argued that income is an interval variable bc of the way it ends up being used.