CMN 2173 Lecture Notes - Lecture 18: Sunsilk, Frito-Lay, Advertising Age
29 Mar 2016
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Document Summary
Ethnography - the study of human behaviour tv ad would be more relevant 5 years from now than it is today. 2 guystheir wacky online videos went viral they never intended to sell a thing their inspired nuttiness shook the foundation of the ad world their videos went viral on the internet. Tv is still very imp and widely watched but its not as mass in medium as it use to be. Glenn tech blenders because you"re willing to embrace the bizzarness of your product and its bizzare applications you can get consensousness out there in a way that actually would not have done in the old tv spot ear. Experiment trying to figure out why we buy primitive area of brain. The reptilian brain - not very reflective (shopping) when price is show the brain activity is shown in areas associated with bad things. Bargain price - activation in that area goes down.
