CMN 2173 Lecture Notes - Lecture 2: Cirque Du Soleil, Media Consumption, Consumer Behaviour
2 Apr 2017
School
Department
Course
Professor
Document Summary
Propaganda images for war times advertising political ideology. Ads for ipods, madonna for d&g, axe (chocolate flavour) Propaganda has mass contact strats, is ideological and has political ends. Appeals not only to psychological needs but to fear and warn the public (e. g. punishment and reward systems) Informs, instructs, and satisfies the needs of the propagandist. Focuses on satisfying the initiator rather than the receiver. Plays on consumers" fears of not fitting in opposed to of war. Argument that while the function of advertising is to sell products, it is also selling an ideology of consumption and capitalism. Mostly visible when tactics of ads and ideology of consumption are introduced to developing societies of transitional societies where the modes of consumption are limited to basic needs. E. g. incorporating ads into television programs (part of dialogue such as i"m going to starbucks to get a latte or product placement) bc they know that viewers hate commercial breaks.
