CMN2168 Lecture 10: Understanding Global Media Part 2

• School: University of Ottawa
• Department: Communication
• Course: CMN2168
• Professor: Elie Banyongen

Document Summary

Enables international circulation of cultural commodities, texts, images and artefacts: these are central to; global commerce, global politics, global ward and conflict, the globalization of organization communication, general global circulation of ideas, information and ideologies. Technology allows for quick communication, transport, and mass marketing: contributes to a globalized marketplace. Media economies of scale achieve much larger profit margins by using digital technology to sell information instantly over a global market. Foreign markets offer excellent profit potential as they contribute to media companies" economies of scale. The addition of new audience and consumer markets may help a company build a global following in the long run. We associate its (global media"s) international circulation with questions of power. Power; the ability to act in pursuit of one"s aims and interests, the ability to intervene in the course of events and to affect their outcome.