CMN2168 Lecture Notes - Lecture 4: Icann, Modernization Theory, Cnn Effect
Document Summary
After the second world war and the establishment of a bi-polar world of free market capitalism and state socialism, theories of international communication flows become part of the new cold war discourse. Here, media organizations of rich countries could dissuade others from erecting trade barriers to their products or from marking is difficult to gather news from territories. Their arguments drew on premises of democracy, fox, media role as watchdogs and their assumed global relevance. Complementary to the doctrine of free flow" was the view that international communication, key to development in the third world. International mass communication could be used to spread the message of modernity transfer economic, political models of the west to the newly independent countries of the south. Western ways (power, wealth, skills, rationality etc. ) are a stimuli for development and a bridge to a wider world. Criticism: top-down approach, narrow approaches, media are not neutral force, modern (western) and traditional are not mutually exclusive.