CMN 2101 Lecture Notes - Lecture 11: Pew Research Center, Multiple Choice, Abacus Data
19 Nov 2016
School
Department
Course
Professor
Document Summary
Purpose 1: to study peoples perceptions, opinions, attitudes. Polls are often used to see what people are thinking and feeling. Attempts to show a limited cause effect (changes in attitudes due to certain things happening eg. a video being released about trump during the election race) Examples: canadians condoning torture of 9/11 suspected terrorists, perceptions of political leaders (who cooks the best, who knows the most about money etc. ) A snapshot of a certain point in time. Purpose 2: to measure many variables, test multiple hypotheses, and infer temporal order from questions about past behaviour, experiences or characteristics. Opinions about something that happened in the past. Temporal order: making sure the dv was not influenced before the treatment. Purpose 3: to attempt to generalize about a population based on responses from a sample. Abacus data (ottawa): polling research based on the federal government. Harri/decima (canada): looks at viewership of tv shows, bought by nelson.
