CMN 2101 Lecture Notes - Lecture 8: Relationship Marketing, Content Analysis, Organizational Communication

• School: University of Ottawa
• Department: Communication
• Course: CMN 2101
• Professor: N/ A

Document Summary

Uses & gratification theory helps us identify the motives for users who turn to social media, strong explanatory power, lots of longitudinal research that has augmented what we now build up in this theory. Enrich the understanding and compare uses & gratification theory, there is a different usage of this theory within the articles, it is being refined in the sport marketing research. Social media have tremendous value in achieving these goals. Relationship marketing theory, goals, its objectives that underpin (communication and interaction) and the third one is value that can be added by relationship marketing. Study showed how (organizational perspective) developing effective organizational communication theories, there is value within the sports context. To make the audience emote and have an emotional connection with it, when you convey a message they have a sense of meaning. If there is no meaning there is no message to convey.