CMN 2101 Lecture Notes - Lecture 7: Professional Sports, Statistical Inference, Content Analysis
15 Nov 2016
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Document Summary
Circulation size is a variable indicator of media reach set up as an independent variable as more prestigious newspapers will be less likely to allow reporters to directly quote from twitter and facebook generally. Radical shift in the news production process of social media, setting it up as a research problem setting up hypotheses. Scientific research is not about confirming your hypotheses, it is about. Indicates that the hypothesis has not been rejected, so its known as falsification. Falsification you set out to falsify a hypothesis, you want to disprove it. Useful exercise go through the studies and make a list, organize the list. Not all studies have hypotheses, but they are research questions. Logic of the hypothesis, what inferential statistics do investigating research questions, hypotheses etc. identify and understand falsifying it instead. Gibbs & o"reilly article (cid:498)professional team sport & twitter(cid:499) content of messages not the effects of messages. Content analysis is about the content of messages.
