CMN 1160 Lecture Notes - Lecture 6: Rogers Media, Numeris, Canada Media Fund

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Pierre Belanger

Document Summary

Majority of people today discover new music through the radio. Tyranny of choice confronted with all the music in the world but don"t know what to listen to: most ppl want music listening to be a passive experience (in the background) Spotify is leading music-streaming platform algorithm-driven playlist that continually refreshed with recommendations for the listener: rapcaviar playlist became industry-toppling revolution, launching careers for new or obscure rappers i. e. Promising future in the past evolution of the idea of radio. Listening to the radio = listen to audio passively; a playlist = a radio. Radio was first media capable of mass communication reach (following invention of printing press: allowed immediate dissemination of info via radio waves over wide geographical area, catered to a wide audience, huge technological advancement in fragmented canadian population. Source of info, entertainment, and mechanism to connect citizens to one another and develop a sense of community.